Chargrill Charlies — from grand opening to franchise pitch

Two fairly different jobs ran under the same client here. On the food side I animated social spots for the Charlie's Fried Chicken Tenders trial and a three-part rollout for the new Sylvania store, from Coming Soon to Grand Opening to Now Open, each built for square, portrait and story. On the other side was a franchise recruitment campaign built around real store owners: three creative sets, each a nine-frame carousel with a matching long-form vertical reel making the case for opening your own Charlie's. Selling a chicken roll and selling a business need much the same thing, which is clear type, good timing and a bit of charm.