Mutti — a wall of Mutti red

Mutti's Many Ways to Mutti series turned recipes into vertical reels, each cut to fifteen seconds for the scroll. Every one puts food footage against a wall of Mutti red, with condensed type stacking and repeating behind the dish, cook time and difficulty badges snapping in, and the bottle or tin landing front and centre on the end frame. I kept the same rhythm across the series, from vegan lentil meatballs to a pizza sauce calzone, then reworked the look for a Christmas edition, snowfall and tomato margarita included. Three recipes in, and I still couldn't tell you which one I'd cook first.