Wotif — turning bus stops into holidays

Wotif's Kid Approved Trips campaign took over JCDecaux street furniture around the country, so bus shelters became the holidays kids actually ask for. I built the final art for the digital buy, animated smartframes, citylight panels and the special builds for Bondi, Brisbane and Melbourne, matching quokkas, go-karts and reef footage to Wotif's green and its handwritten lockup. I also cut the case study film that walks through the installs, from the sand decal on the footpath to the aquarium panel playing underwater sound. Not many jobs let the bus stop do the selling.