Chatime — first times worth talking about

Chatime's My First Cha Time campaign ran on real people and quotes with two meanings, so the animation had to land the joke without leaning on it. I built the series as vertical social GIFs, timing the type, the portraits and the product so each line arrives on its punchline rather than ahead of it. Around that, I animated a run of other pieces for the brand: a Brown Sugar Pearl Milk Tea spot where the milk and sugar-level options build on screen, a Christmas mouth-candy sticker, and a banner for Chatime turning 10. Innuendo lives or dies on timing, which made holding a frame one extra beat the most important part of the job.