Pepsi Max — comic bursts and blind taste tests

Pepsi Max came in two moods, one loud and one straight-faced. Pop & Win was the loud one: comic-book bursts and halftone prize icons animated around a CG cola splash, with the cap firing off the bottle and a million dollars in prizes flying out behind it. I built it as a 15 second 16x9 and a 6 second 9x16 with a 4x5 social cut, so the same idea worked full screen and in feed. The Taste Challenge was the straight-faced one: blindfolds, two drinks and type that had to land the result before anyone scrolled off.