Popcorners — launching a never fried snack

Popcorners landed in Australia, so the job was introducing a new brand and three flavours fast. I built the motion off the packaging, using chunky condensed type, halftone dot fields, hand-drawn pop marks and a white curve lifted from the chip shape to fling packs, chips and claims across the frame against upside-down lifestyle footage. It went out as 6 and 15 second 9x16 cuts plus a set of square social GIFs, all cut to the same beats so the campaign held together at any size. Turns out a triangle has plenty of personality once you throw it hard enough.