Virgin Australia — ready, set, sale

Virgin Australia's April sale hangs on one word, climbing, diving, wining or shopping, dropped over the destination that sells it before the frame snaps to a red price tag and the tailfin. I built out the paid social rollout around that mechanic, animating it at fifteen seconds in 1080x1350 and 1080x1920, in both price and urgency versions, with GIF cutdowns for the lighter placements. Fifteen seconds isn't long to sell a holiday, so every frame had to earn its keep.