Youi — animating a brand you can hear

A sonic identity is a tricky thing to put on a screen. For Youi's rebrand I animated the case study pieces that make it visible: the audio logo pulled apart into its curve, heartbeat, claps and melody layers, and the brand anthem's call and response structure drawn out as moving notation. I also built the u-shaped endframe package, with the logo, the you.insured line and an animated car icon dropping into the speech bubble, delivered at two and four seconds across 16x9, 9x16 and 1x1 with alpha versions for the edit. The hardest part of animating sound is knowing when to get out of its way.