John Deere — oil, sprayers and Santa hats

Across a run of John Deere work I handled the motion on three very different briefs. For the lubricants campaign I cut live-action harvest footage against a dark studio product build, with heavy embossed type carrying the line, then rolled it out as 6, 15 and 30 second edits across 16x9, 9x16 and 1x1. The spraying spot pushed the same idea into a tight square with separate corporate and dealer end frames, while the Dream It Deere It Christmas colouring competition went the other way completely: cartoon tractors, a kangaroo in a Santa hat, and animated web banners to sit alongside the print artwork. Not every client lets you do moody product cinematography and a candy cane Christmas tree in the same folder.