McDonalds — making the o do the shouting

Two vertical social pieces for Macca's, both built to loop. The World Cup one is pure kinetic type: 'Wanna go to Macca's for a Big Mac?' where the O stretches into a screen-filling wall of GOOOOOs before the burger drops in under the arches and the Qatar 2022 lockup lands. The other is the Macca's Burger Challenge, a hand-drawn burger that assembles itself mid-air, bun, cheese, pickles, sauce and sparkles included, with the lockup sliding in over the top. Both had about nine seconds to make you hungry, which is roughly eight more than they needed.