Red Rooster — parmi, parma and price drops

Red Rooster runs on a constant drumbeat of offers, so the motion has to keep up. In the in-house studio at Craveable Brands I animate the promos, the $39.95 Crunch Feast, Cheese Cake Fries, Icons of the Menu and Free Delivery, building food up out of top-down photography, snapping price bubbles into place and setting every headline in the Reds brand type. It all goes out across feed, story, EDM and app-campaign formats, plus a set of franchise recruitment reels for anyone tempted to rule their own roost. The pick of them was a live polling unit that asked Australia to settle whether it's a parmi or a parma.