Tinder Pride — finding prides country home

Tinder's Big Rainbow asked Australia a simple question, which country town should it live in, then handed the answer to a public vote. I built the campaign motion around stacked, colour-blocked type running over drone footage of the nominated towns, animated maps and pins to place each one, and quotes from locals set in the same rainbow palette. It ran as a sixty second 9x16 cut and a fifteen second 16x9, with GIF and static versions for the placements that needed them. Painting the whole country in Progress Pride colours was the easy part.