Optus — many sides of yes

My Optus work has spread across a good chunk of the business: the consumer brand, small business, gomo and employer branding. I handled the motion on the long-form brand and employer reels, cutting kinetic type against real footage of stores, staff and product, then rolled the campaign work out across 16x9, 9x16 and 1x1 for OTV, Instagram Stories and LinkedIn. There was also a customer lifecycle reel where strategy diagrams, app screens and lifestyle footage all had to sit in the same edit and still feel like one piece. Different corners of the business, different formats, one very consistent shade of teal.