McGrath — a motion toolkit in pink

My job for the McGrath Foundation was a motion toolkit covering every moving part a campaign might need. That meant animated logo and logomark idents in pink and sand, transitions and background wipes, a lower third template ready for any nurse's name and title, and a run of super treatments to choose from, including typewriter, position offset, and builds by word and by line. I also animated the painterly key visuals so the brushstroke bursts grow out from behind each nurse, and cut the look down to display banner sizes. Everything went over as numbered options, so the team could pick their favourites and keep the brand moving without me.