K12 — easing curves and study tips

The K12 brief was a motion identity a whole team could keep using, so I built it one trait at a time: how type enters, how frames morph, how tiles animate, how the logo spirals in, each with its own reference film right down to demos breaking down easing curves and keyframe influence. Alongside those I animated the logo suite with alpha channels, a set of simple icons, and a GIF handover pack that could drop straight into decks and posts. Then I put the system to work across months of social in 9x16, 1x1, 4x5 and 16x9, mixing cut-out photography with 3D props for everything from myth-busters to National STEM Day. The best bit about building a motion language is watching other people start speaking it.