Chicken Treat — big deals, cut every way

Chicken Treat rebranded, and I brought the motion half of it — turning a new style guide into something that moves, and pioneering the extruded type animation that now runs through all of it. For Flock Rewards, I built the look and feel from scratch: logo, type choice and the whole asset set; red bubble letters arced over yellow. I set the music direction too, pushing the brand somewhere faster and happier to take a swing, and brought AI into the pipeline to get their statics moving. Fifteen campaigns and eighty-odd videos in, and the price is still the loudest thing on screen.