Chicken Treat — big deals, cut every way

Fifteen campaigns and more than eighty finished videos in, Chicken Treat has been an ongoing run rather than a one-off. I animate the limited-time launches like Stingin' Maple, Sticky Korean and Cheeseburger Spring Rolls, the value platform behind Dinners Under $25 and the rolling Value Refresh offers, plus the app launch, Click & Collect and the Flock Rewards stamp cards. Everything gets built to flex: 6 and 15-second cuts across square feed, vertical reel, horizontal paid and app-campaign banners, all held together by chunky type, sunburst backgrounds and food that has to look worth ordering. That is a lot of chicken, and the price still has to be the loudest thing on screen.