Toyota Careers — a day as a Toyota legend

Toyota's dealerships had to look like somewhere worth working, so the campaign followed a day in the working life of the people already there. I built the on-screen system, angled red panels that slice across the frame, dashed rule details, and a small plus mark that lands ahead of every headline, and cut it against live-action footage of apprentices, technicians, sales consultants and dealership managers at work. The 60-second hero then came apart into 15-second cuts for each role and 6-second stings, in both 16x9 and 9x16, alongside a print layout dealers could drop their own name and details into. I even cut four music options for the sales manager version, in case one legend needed a different soundtrack to another.